Retailers have long leaned on membership programmes to keep shoppers coming back, but what kind of perks do Britons expect from these schemes? Canvas8 spoke to 20 people from across the UK to learn what makes them likely to sign up and what has them cutting up their reward cards.

People love the idea of loyalty schemes – but this doesn't always translate into actually using them. In a campaign nudging people to use the points on their Nandos card, the chain shows the extreme lengths people will turn to to get a free meal – when they might already have one in their pocket.

Britons love to receive rewards for shopping, yet while 89% are signed up to at least one loyalty programme, just half actually take advantage of these initiatives. The Bink app simplifies brands’ schemes to get people earning and cashing in their points – but what puts them off in the first place?

Customer loyalty is no longer something that retailers can rely on – it's become the norm to shop around for the best deal and 'cheat' on a favourite brand. Yet given how valuable a loyal customer can be for a business in the long term, which schemes can help to forge strong relationships?