Customer loyalty is no longer something that retailers can rely on – it's become the norm to shop around for the best deal and 'cheat' on a favourite brand. Yet given how valuable a loyal customer can be for a business in the long term, which schemes can help to forge strong relationships?
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Nicole Leinbach Reyhle is the founder of Retail Minded and the co-founder of the Independent Retailer Conference.
Shep Hyken is a customer service and experience expert and keynote speaker focusing on the delivery of superlative customer service, customer engagement and creating customer loyalty. He is also the author of books such as ‘The Cult of the Customer’, ‘Amaze Every Customer Every Time’, which have made of Shep a New York Times and Wall Street Journal best-selling author.
Tacita Vero is a journalist, maker and graduate from the London Consortium. Her main research interests are cycling culture, underground phenomena and alternative travelling, which have brought her to Abkhazia, Nagorno-Karabakh and Chernobyl.
