The simple, uncluttered aesthetic of minimalism has become the de rigueur for interiors around the world, with brands such as IKEA appealing to consumers who want functional, simple and stylish pieces. So how did minimalism rise to such predominance and have people finally had enough of it?

Stagnant wages and rising living costs have many Americans delaying traditional life milestones. At the same time though, new moments have gained significance, and a campaign from fintech firm SoFi has honed in on the final payment of one’s student loans as an occasion worth celebrating.

Americans are increasingly happy to pay for self-storage space to accommodate clutter. And as a minimalist lifestyle continues to represent status in the US, this has helped 'decluttering' take on a new meaning – one where people won't throw things away, instead preferring to store them.

Wedding registry website Zola is opening a physical store in New York City. Aiming to help couples navigate the stressful world of wedding planning, the pop-up lets people experience all the elements of the brand's inventory, IRL – something Americans see as the new gold standard of retail.