Netflix has threatened to reconsider its investment in the state of Georgia due to its legal attempt to restrict abortion rights. As people want brands to share their values, boycotts over polarizing issues have become a way to take a meaningful stand and win over new audiences.

Television is in the midst of a seismic shift as people break away from watching shows via traditional channels and embrace cross-platform conversations, niche programming, and appointment-first TV. Where, and how, can brands and producers most effectively speak to modern audiences?

American adults may still spend hours watching TV each day, but with consumption spread across so many platforms – from conventional TV sets to mobile devices to social media channels – the race is on to win and hold their attention. What keeps people coming back for more?

Live and on-demand sports streaming platform Dazn has increased the amount of matches it streams outside of its paywall, as well as upping the original content it creates. The platform is rethinking its content strategy in a bid to retain existing subscribers and attract new fans.