The headphone market is highly competitive, high-tech, and usually high priced. Nura is a company renowned for offering premium headphones that are customized to each person’s needs. Through NuraNow, it’s offering the same quality on a subscription basis, removing the initial price barrier.

Young Americans are moving home now more than ever. And while they have a growing interest in decor, house-hopping is leading many to buy cheap, disposable furniture. Affordable and sustainable furniture-subscription company Feather is providing renters with value and Insta-credentials.

Automotive marketplace Carro has launched a car subscription-based service in Singapore to provide customers the convenience of owning a car, without the hassles of ownership. People are now looking for commitment-free alternatives to vehicles and brands are innovating accordingly.

Transport app Citymapper is launching a subscription service that will help people travel across London more easily. The service will consolidate what is a fairly complicated transport system – especially in terms of cost – and meet traveller expectations for getting from A to B as simply as possible.