Delivery app Mrsool is booming in its native Saudi Arabia by letting users negotiate with couriers to get their items delivered. With internet usage in the country surging, it's allowing people to apply their traditional offline shopping behaviours to a digital marketplace.

The Middle East is an untapped e-commerce market, with only 2% of retail sales conducted online in 2015. But as more people turn to their phones to shop, using social media for product inspiration, it's pushing brands into the digital sphere. What do consumers in the region want from e-tailers?

Young people today are more mobile than ever before, and when it comes to picking a holiday, they know exactly what they’re looking for. Travel brand Rehlat has successfully courted the UAE's Gen Y, by offering them quick online bookings, and personalised language and payment options.

More consumers are looking to their mobile phones and tablets for big-ticket purchases such as flights and hotels. The Hopper mobile app provides travellers with a personalised mobile shopping experience. Using AI, the software suggests flights and cities that may appeal to each buyer and recommends them via push notifications, as well as helping them to find the cheapest fare.