While Americans used to look to doctors and nurses for the final word on medical matters, that’s not always the case nowadays. Influenced by social media gurus and aided by digital tracking tools, the ‘worried well’ are taking a proactive approach to health that minimizes input from professionals.

As Britons take increasingly shorter lunch breaks and rely more heavily on snacks as a source of sustenance, what are brands doing to satisfy customers’ gastronomic needs and desires? When a crisp sandwich just won’t cut it, people are opting to munch on mini-meals to get them through the day.

Entosense, a company based in Maine, is expanding its range following the success of its sweet and savory cricket snacks. With the desire for healthy snacks on the rise, Entosense’s crickets are appealing to people through a wide range of flavors that tackle both sweet and salty cravings.

The demand for healthy snacks is growing, but for people in lower income brackets, research has found the cost can present a barrier to healthy eating. As the Britain becomes more health conscious, the onus to provide genuinely affordable snacks, falls on the shoulders of the brands.