Liquor brand Hennessy's 'Seven Worlds' ad outlines each of its cognac’s tasting notes – from sweet to sour, heat to spice, and chocolate and wood. Given the appeal of sensorial advertising, the spot uses decadent, evocative imagery to show how people can relate to the brand beyond its product's taste.

From the powerful roar of an engine, to the ‘snap, crackle, pop’ of a breakfast cereal, marketing campaigns that appeal to people’s senses often win big with customers. Now, research has found that different types of sensory experiences have varying effects on our purchasing behaviour.

As banner ads and billboards struggle to draw attention, brands are increasingly adopting novel forms of advertising to engage people. Gamification offers one solution by rewarding ‘players’ for their active participation. How can brands use these adverts to build stronger bonds with audiences?

Online advertising has transformed from once-static, clickable images to targeted messages that follow people as they browse. Canvas8 spoke to Don Marti, a Mozilla strategist and Nudgestock speaker, to learn how this evolution has impacted the perception and effectiveness of digital ads.