The popular British comedy-drama series Fleabag sold out its limited theatre production run within an hour. As television series enjoy a renaissance, fan culture around shows is thriving, and opening up possibilities for repurposed narratives, enhanced by a ‘final season’ catch.

HBO has launched a recommendation tool based on the opinions of real people. While Netflix viewers are accustomed to automated suggestions being thrown their way, HBO is undermining the authority of algorithms in favor of a less predictable but more satisfying solution.

We’re used to swiping right on potential dates, but what about prospective friends? A proliferation of friendship apps have seen the swiping approach applied to the friendship market, too. Stigma still tinges these apps, but the realities of modern society mean that we may never have needed them more.

Whether shopping on Amazon or selecting a song on Spotify, modern life has too many options for even the most mundane decisions. This assortment of online offerings can overwhelm people to the point of indecision and inaction. How can brands help to mitigate choice fatigue for American shoppers?