The younger cohort is the least economical when it comes to spending their money, with a new survey finding they're less frugal than any other generation according to a survey. As Gen Zers seek advice platforms for money management, brands are looking to fill the educational gap.

Even as consumer finance regulations loosen, people in America are still apprehensive about how to choose the right financial product. Canvas8 surveyed 3,300 Americans and spoke to 20 people across the US to figure out how people get the financial information they need.

Replacing slogans such as ‘hard-working families’ and the ‘squeezed middle’, politicians in the UK have been talking about the ‘just about managing’ or JAMs since 2016. There are around six million JAM families in the UK, but who exactly is this vast and growing social group?

Almost half of Gen Yers are tapping the bank of mom and dad to help pay for basic necessities like phone bills, groceries, and rent. Burdened by things like student loan debt and a high cost of living, young people need tools and services to help them gain independence and manage their own money.