The weekly pilgrimage to a stadium may have defined football fandom in the past, but people nowadays have a breadth of ways to engage in the beautiful game. From ‘dark social’ discussions to artsy magazines, passionate support goes far beyond simply spectating.

Disney is incorporating Hulu and ESPN+ into its streaming subscription package to give consumers access to a wider range of programs. As streaming services become more common, brands that are able to offer consumers a broad range of quality mainstream media are likely to be popular.

The DoNotPay app automatically cancels subscriptions once the free trial period is over, saving both headaches and cash. Subscription services have been profiting from people’s tendency to forget to cancel trials, but as Gen Yers demand more transparency, it’s a model that won’t last for long.

With ad revenue plummeting for newspapers in both the US and UK, many organisations have put up paywalls on their websites. But in an era when people are used to accessing almost anything they want for free online, are subscription-based models really the answer for digital publishers?