Disney is incorporating Hulu and ESPN+ into its streaming subscription package to give consumers access to a wider range of programs. As streaming services become more common, brands that are able to offer consumers a broad range of quality mainstream media are likely to be popular.

TV is more than just America’s favourite pastime. On-demand services like Netflix and Hulu are devouring hours of people’s waking life, while other screen activities, such as watching YouTube and scrolling Instagram, are filling shorter gaps. So how is “zombie eating” changing the dining landscape?

The rise of on-demand streaming services supposedly sounded the death knell for traditional television, but bright spots have emerged even as live audiences have diminished. What gets people to tune into programmes at specific times rather than catching up at their own pace?

Amid underwhelming growth worldwide for Q2 2019, Netflix has reported a loss of subscribers in the US – the first such decline since 2011. With people struggling to navigate endless viewing choices and justify paying for it, services are having to compete on both content and price point.