A study conducted by Barclays has indicated a rising demand for domestic travel among young Britons. Gen X and Yers’ choice to travel closer to home on ‘staycations’ allows them to escape the IRL stresses of everyday life and digitally detox from online overkill.

Gen Y is embracing gardening, with growing plants and herbs indoors becoming a popular pastime for urban dwellers. Whether to boost wellbeing, bring a sense of calm to urban spaces or simply for its ease of maintenance, gardening is brushing off the soil of its previously stuffy image.

The Plant Hotel – the brainchild of online plant shop Patch – is taking care of people’s plants while they go on holiday. Given people’s growing love affair with house plants, which allow urbanites to connect with nature, brands can cater to green lifestyles and help people outsource domestic tasks.

As people wake up to the impact of their everyday decisions on the environment, they’re looking for alternative ways to enjoy their favourite leisure pursuits. It’s why many Europeans are embracing ‘slow travel’, swapping instant gratification for eco-friendly and experience-led trips on trains.