While London’s career opportunities, buzzing nightlife, and multicultural mix once drew 20- and 30-somethings in their droves, the intense and expensive way of living is putting many people off – and at a younger age than in the past. How are other parts of the UK attracting Gen Yers away?

Thanks to things like urban expansion and poor public transport options, commutes in Australia are longer than ever, leading to overall job dissatisfaction. This presents an opportunity for brands to help people to uncomplicate their commutes and find a better work-life balance.

Transport app Citymapper is launching a subscription service that will help people travel across London more easily. The service will consolidate what is a fairly complicated transport system – especially in terms of cost – and meet traveller expectations for getting from A to B as simply as possible.

The cream of Germany’s creative scenes are leaving the capital behind for a simpler way of life in Brandenburg. But they don't want to forego city comforts – which offers interesting prospects for commercialisation strategies in the fields of wellness, gastronomy, retail and architecture.