While London’s career opportunities, buzzing nightlife, and multicultural mix once drew 20- and 30-somethings in their droves, the intense and expensive way of living is putting many people off – and at a younger age than in the past. How are other parts of the UK attracting Gen Yers away?
Dr. Katherine Champion is a lecturer in media and communication at the University of Stirling. Her research looks at the spatial organisation of the creative economy, issues around creative labour, and cultural policy.
Abi Buller is the editorial assistant at Canvas8, which specializes in behavioral insights and consumer research. She holds a degree in Creative Direction for Fashion from the University of the Arts London. Outside of work, you'll find her wandering around art galleries, practising yoga and seeking out new pastel-coloured garments to add to her collection.