Australian consumers’ interest in electric vehicles has doubled in the last year. As people become more conscious of the environmental impact of cars, attitudes towards electric vehicles are changing despite infrastructural limitations and lingering concerns regarding price.

Jaguar Range Rover is ending the production of its 50-year-old XJ model and replacing it with a completely electric version. Yet while the demand for eco-friendly alternative fuel vehicles is on the rise, many drivers remain averse to compromising on style or performance.

With a sleek design, top tech features and no emissions, Tesla’s Model 3 is gaining a lot of attention – more than 500,000 customers have already paid a deposit to get their hands behind the wheel of the car. So how is Tesla’s Model 3 making electric cars cool?

Due to mounting environmental concerns and discourse around toxic masculinity, the traditional gas-guzzling, hyper-macho image of the sports car is losing its lustre. How are luxury car manufacturers developing and marketing their vehicles to meet people’s changing perceptions of status?