The gamification market is flourishing as brands seek to engage potential customers in novel ways. But what do people get out of these ads and campaigns? Canvas8 spoke to Nannan Xi, a researcher at Gamification Group, to learn how different game elements affect consumer-brand relationships.

In a bid to tackle food waste, Waitrose has announced plans to sell ‘mini’ pullet eggs laid by young hens. People are wising up to sustainability issues surrounding animal-derived food products and while many are not willing to go vegan just yet, there is significant demand for greener alternatives.

Food production has a bigger impact on the planet than anything else humans do, yet for all the natural resources spent, it’s estimated that a third of all food is squandered. Toast Ale is attempting to tackle the problem of wastage in a novel way – by making craft beer out of surplus bread.

People generally like pretty things, whether that’s a shiny Pink Lady apple or fancy fine china. But can products be too pretty? Canvas8 sat down with Freeman Wu, a doctoral candidate in marketing at Arizona State University, to find out why people don’t like to use aesthetically-pleasing items.