Xbox has released an ad that encourages people to game purely for the craftsmanship and beauty of the inner worlds found within. Compared to the stereotypical visualisation of war games, this ad recreates Gen Y wanderlust in the viewers and highlights the calming elements of gamification.

Unilever has announced that all of its sites across five continents are now powered by 100% renewable grid energy, meeting its 2020 target early. In the wake of a climate change crisis, consumers are increasingly drawn to brands that are adapting their businesses to proactively help tackle the issue.

Retailers’ sustainability initiatives show that shoppers don’t just want cheap, fast fashion – ethical and eco-savvy values are important too. But are visibly mended sweaters and ‘sneaker cleaning’ services just an updated version of the ‘It bag’, or are people ready to adopt low-impact lifestyles?

The effects of climate change won’t discriminate between genders, but research suggests that men may not be doing as much as women to limit their impact on the planet. What stops men from buying eco-friendly goods, and how can brands shift perceptions to ensure sustainability appeals to all?