As banner ads and billboards struggle to draw attention, brands are increasingly adopting novel forms of advertising to engage people. Gamification offers one solution by rewarding ‘players’ for their active participation. How can brands use these adverts to build stronger bonds with audiences?

For many people, climate change can feel like an issue too vast to take action on. But role playing games – such as the World Climate Simulation – can help people get their heads around it, motivating them to take action by helping them see where they can make meaningful change.

Best known for its vibrant settings and gratuitous violence,Grand Theft Auto Vhas been given a new lease on life online. A single mod has turned it into a community-led RPG that has as many spectators as it does players, demonstrating how open gaming worlds can foster large-scale collaboration.

InUntitled Goose Game, players control an annoying goose humorously tormenting a peaceful village. The indie puzzle game has gone viral thanks to a combination of charming aesthetics, serene music, and memeable moments that players are sharing far and wide.