Burberry has announced that it will be launching limited monthly product drops via Instagram. Following a branding overhaul, Burberry is showing a commitment to innovation, as it attempts to capture the youth market, using a marketing tool more closely associated with streetwear.

Beauty is in the throes of revolution. As people move away from the idealised to a celebration of real people, brands have an exciting opportunity to tap into the new beauty wave. With its #SephoraSquad, Sephora is going further, inviting everyday people to become influencers for the brand.

A growing awareness of fake news and the proliferation of sponsored posts on social media has seen the trustworthiness and authenticity of online influencers come into question. How are established experts, nano-influencers, and CGI characters rebuilding confidence and digital relevance?

Instagram’s Checkout feature, where users can buy products directly from a brand’s post, has evolved to include influencer posts. This progression increasingly shortens the step between inspiration and purchase while showcasing consumers’ trust in social media personalities.