Lara Johnson-Wheeler is a writer, editor and broadcaster. Formerly features editor at SHOWstudio, she contributes to London-based platforms including LOVE and Vogue, as well as V Magazine. She is features editor at Dapper Dan, contributing editor at Tatler and is a consultant for non-binary fashion brand ART SCHOOL. She also dabbles in luxury copywriting – contributing to Browns on a freelance basis – and public speaking, chairing panel discussions and debates.

Polly Lovelady is a brand developer. Having spent the last few years working with Eyeko on global development, preparing it for acquisition by The Hut Group in 2018, Polly is about to launch her own consultancy advising and navigating brands on long-term business development through communication.

North America

United States

Beauty

Communications

‘#SephoraSquad’, Sephora

‘Sephora picks 24 influencers for its coveted #SephoraSquad program’, Fast Company

‘@glambyerick’, Instagram

‘How Brands Can Build Successful Relationships with Influencers’, Harvard Business Review

‘The Fenty Effect Means Everyone Offers 40 Foundation Shades Now’, Racked

'As Trends in Beauty Highlight, Brand Value is More Than Skin Deep', Nielsen

'Majority of Consumers Buying From Companies That Take A Stand on Issues They Care About and Ditching Those That Don’t', Accenture

‘CORPORATE EQUALITY INDEX 2019’, Human Rights Campaign Foundation

Interview with Polly Lovelady conducted by the author

‘The rise of the nano-influencer: how brands are turning to common people’, The Guardian

‘From Nano Influencers To Instagram Entrepreneurs: 3 Hot Trends In Influencer Marketing’, Forbes

‘Influencer marketing - Statistics & Facts’, Statista

‘The Psychology Of Gamification In 2016: Why It Works (& How To Do It!)’, Bitcatchta

‘16 Times Rihanna's Life Was Fenty Beauty's Best Advertising’, Revelist

Beauty is in the throes of revolution. As people move away from the idealised to a celebration of real people, brands have an exciting opportunity to tap into the new beauty wave. With its #SephoraSquad, Sephora is going further, inviting everyday people to become influencers for the brand.

Nanoinfluencers provide authentic endorsement

How artificial influencers are winning over web users

Gymshark: influencer-backed fashion for athletes

How do Americans shop for beauty and grooming goods?