Everlast has refreshed its 'Be First' campaign by highlighting a range of athletes from different backgrounds, including a transgender boxer. The brand is hoping that by celebrating underrepresented groups and their contributions to sports, it will meet demands for more inclusivity in ads and the media.

Nike's ‘Dream Crazier’ advert spotlights the criticisms women in sport regularly experience. By challenging the gender bias that female professionals face and celebrating their passion and achievements, it encourages all women to set their sights higher and break barriers.

Inclusivity has become a buzzword in the fashion industry. But has inclusive sizing really gone mainstream, or is it still a niche undertaking offered only by a small number of forward-thinking designers? What moves are brands making to capitalise on shoppers’ desire for inclusivity?

Women’s tennis is the most high-profile female sport in the world, with pro players earning more prize money and media attention than other female athletes. But what makes tennis so different from soccer or basketball for women? And how can other sports expand their appeal?