With rolling hills and ‘chocolate box’ homes, the British countryside is often idealised. Yet alongside the numerous benefits of living beyond towns and cities, there are many drawbacks. Canvas8 spoke with Michael Woods, editor ofThe Journal of Rural Studies, to shed light on rural realities.

It may not be common for companies to celebrate their critics, but Channel 4 has done just that in its ‘Complaints Welcome’ ad. By directly engaging with real people's complaints, Channel 4 is throwing out the rulebook and meeting demand for originality in a world saturated with inauthentic ads.

While London’s career opportunities, buzzing nightlife, and multicultural mix once drew 20- and 30-somethings in their droves, the intense and expensive way of living is putting many people off – and at a younger age than in the past. How are other parts of the UK attracting Gen Yers away?

From magazine covers to small screens, media producers are striving to meet public demand for a level of diversity that reflects reality – but are their efforts enough? Canvas8 spoke to eight Britons about whether they believe mainstream media fairly represents all parts of society.