Fortnite hosted its first ever live music event, attracting over 10 million players and giving a huge boost to DJ Marshmello’s streaming figures. As more people expect games to be multi-functional, virtual environments could open up new possibilities for performers to reach global audiences.

Boasting over 45 million players and the Twitch record for most live viewers on a stream, third-person shooterFortnite Battle Royalehas taken the gaming world by storm. But given that it uses a free-to-play model, how is it avoiding the controversy that often surrounds in-game microtransactions?

Tablet-based Nintendo Switch console allows players to switch from playing on their TV or monitor to taking the game on the road. By blending high-definition console gaming with the portability of mobile games, Nintendo caters to people who want sophisticated and social mobile gameplay.

With a plethora of digital services available to enjoy, people are spoilt for choice. Given this, how can digital platforms harness behavioural science to better promote loyalty? Canvas8 spoke to Milena Bursztyn, MBA candidate at the Chicago Booth School of Business, to find out.