What makes people loyal to digital services?
REPORT
2 Sep 2019
What makes people loyal to digital services?

With a plethora of digital services available to enjoy, people are spoilt for choice. Given this, how can digital platforms harness behavioural science to better promote loyalty? Canvas8 spoke to Milena Bursztyn, MBA candidate at the Chicago Booth School of Business, to find out.

Milena Bursztyn

Milena Bursztyn is an MBA candidate at the University of Chicago Booth School of Business. Her research focuses on the intersection of digital product experimentation and behavioural science. She works in the digital music and video streaming industries at both Spotify and Hulu, where she applies behavioral science concepts to drive user satisfaction and engagement.

Sophie Robinson

Sophie Robinson is a behavioural analyst for Canvas8. With a background in anthropology, she’s experienced in understanding the cultural mechanisms that shape the world. When not working, she’s making documentaries for her MA programme or wild swimming.