Budget flights and envy-inducing Instagram feeds have fuelled Britons’ sense of wanderlust, contributing to the record 70.8 million overseas trips they took in 2016. But who are they bringing along for the ride? Canvas8 spoke to 20 people to find out what company they like to keep on vacation.

Skip-gen trips are growing in popularity as grandparents ditch their offspring and take their grandkids on adventures. As Boomers and Seniors enjoy considerable spending power, they're embracing new leisure patterns and boosting their mood by spending more time with children.

Online holiday bookings may offer convenience, but removing a physical travel agent can make the process overwhelming. Canvas8 sat down with Johann Rozario, e-commerce product owner at Booking.com to understand how behavioural science can be harnessed to give people a better experience.

Called the unsung and forgotten generation, Gen Xers may be squeezed by dominant Boomers and attention-seeking Gen Yers, but their vacationing habits are demanding attention. With plenty of spending power and an urge for adventure, how are brands catering to this holiday-hungry generation?