Holland & Barrett is opening up discussion around female health with a campaign that sheds light on the realities of the menopause. In addition to challenging long-standing taboos, it's presenting authentic female perspectives that are often missing in advertising.

All sorts of stigmas are being broken in today's beauty industry, but the needs of menopausal women are often ignored. Absent in ads and lacking products for their changing skin and hair, these women are now pushing brands to step up and address this ‘last taboo’ without any sugar-coating.

Femtech is booming and now the successful breaking of stigma and taboo is translating to IRL. App turned gynecology clinic, Tia, is encouraging collaboration between consultant and patient, while tapping into women’s increased desires for control and understanding of their gynecological health.

FemTech is a booming market both in the UK and worldwide. Inherently feminist in its values, its success has shown a real willingness to open up the discussion about female health and wellness. As it continues to grow, how is technology helping women solve issues that have long felt ignored?