Increasingly health-conscious Japanese people are becoming more open to alternative forms of wellness. The country’s first-ever billboard for a cannabis health product debuting in a Tokyo train station, shows a growing acceptance for cannabis products’ medicinal properties.

Tokyo snack brand Koike-Ya is launching a line of 'drinkable' potato chips, which can be eaten from a pack using a single hand. With constant connectivity pervading Japanese culture – especially for the young – brands are creating products that facilitate mobile device multi-tasking.

Sake may have waned in popularity in Japan, but the demand for rice wine is rapidly growing elsewhere in the world. The Sake 2020 Project, formed in anticipation of the Tokyo Olympics, is leading the effort to ‘create a better environment to promote sake to foreign customers’.

Food production has a bigger impact on the planet than anything else humans do, yet for all the natural resources spent, it’s estimated that a third of all food is squandered. Toast Ale is attempting to tackle the problem of wastage in a novel way – by making craft beer out of surplus bread.