Spotify is getting users humming along to tracks from the '80s and '90s in its 'Listen Like You Used To' campaign. By evoking memories of well-loved tunes from the past, the streaming company is using the powerful force of nostalgia to create emotional connections with people and build brand loyalty.

Japanese makeup brand Shu Uemura’s collaboration with Pokémon broke the internet, causing servers to crash when it was released on pre-sale. This overwhelming response shows how high-profile brand collaborations with nostalgic connotations have the power to drive consumer interest.

Bikelife’s organised protests could be seen as an outlet for dispossessed inner-city youths to distract from corrupt gang violence. However, the guerilla movement is garnering success in its attempt to highlight socio economic problems and effecting real change.

Britain’s ageing population is being urged to stay active to ease the pressure on the NHS. Yet while they may have ample time in which to exercise, age-related physical changes can hinder their efforts. The Icons range from Islabikes works around these limitations to help older people stay healthy.