As the world wakes up to the effects of plastic waste, many people are seeking ways to take part in positive change. In Italy, the government is helping its citizens develop more eco-friendly habits by introducing a policy whereby people get a 20% discount for shopping plastic-free.

Italians want more transparency from fashion brands on how their business impacts the environment and their workers. Most pertinently, most say they wouldn't buy from brands associated with pollution and bad working conditions.

As more plastic, paper and cardboard ends up in our rivers, oceans and landfill, people are looking at ways that they can cut back on packaging. How can shoppers achieve this and what is the grocery industry doing about it?

Plastic is getting a lot of airtime right now: suddenly, what was once an invisible problem is at the front of people’s minds. Consumers are primed for change, so how can brands take the first by creating alternatives, educating customers and helping them form new habits?