Tesco will be stocking 'fake meat' brand Beyond Meat as it look to up its meat-free offering. As more Britons cut out or cut back on meat in their diets, bringing the meatless patties to a major UK supermarket makes makes adhering to veganism a more convenient, affordable pursuit.

Vegan food is officially the fastest growing type of takeaway meal in the UK. As meat-free diets are increasingly normalised, vegan dishes are becoming a staple of Britons' food choices, as well as in the country’s commercial and business world.

The term ‘vegans’ tends to conjure up images of salad-grazing, stick-thin hippies. But a different vegan message of indulgence and junk food has taken over Berlin. Supermarket chain Veganz stocks vegan candy and meatless bacon strips. But isn’t vegan junk food the ultimate diet contradiction?

The proliferation of plant-based meat products at restaurants and grocery stores across the US has expanded the dining options available to vegans and vegetarians – but their appeal is not limited to those following niche diets. What’s driving more and more omnivores to gorge on meat alternatives?