The Brooks Brothers brand may evoke images of older executives in leather desk chairs, but the company is betting on something future-facing to transform its business – artificial intelligence. How can the tech ensure shoppers get the goods they want, where they want them, and at the right price?

Due to a reputation for giving clunky responses, chatbots haven't taken off with fashion brands looking to provide customers with nuanced style tips. But growing demand for convenient, mobile-first shopping is seeing brands take a second look at the tech to help personalise their offerings.

Whether it’s hacks or leaks, data privacy is the issue of the day. Many say they are concerned about their information online, but what will they share and what do they expect in return? Canvas8 spoke to seven Americans to find out what they’re willing to share about themselves and with whom.

Beauty company Estée Lauder has launched an in-store app that uses AI to match customers with the right shade of foundation. The feature not only taps into demands for personalisation, but it also adds an experiential twist in a bid to get more shoppers through the doors.