Signal16 Dec 2019
Delivery apps fail to lure in choice-fatigued Britons

From JustEat to Deliveroo to Uber Eats, there are plenty of food delivery apps to choose from – but the way they offer choices may be putting people off. Brands that remove the effort of endless scrolling by offering curated selections could help ease choice fatigue and keep people interested.

Delivery apps fail to lure in choice-fatigued Britons