As the number of Britons ditching alcohol for health or social reasons surges, players from across the drinks industry are rushing to offer sober alternatives. Æcorn, the sister brand to non-alcoholic spirits label Seedlip, is filling the gap for booze-free aperitifs that pair perfectly with food.

Britain’s drinking culture is transforming as the stigma surrounding alcohol abstinence fades and the price of a pint climbs ever higher. What are teetotallers and moderate drinkers choosing to consume in social situations? And how are pubs and bars keeping punters coming back?

With health-consciousness on the rise and people increasingly seeking experiences over booze alone on nights out, the low- and no-alcohol segment is booming. In response to changing drinking habits, William Reed is launching a specialist trade show that will only feature such beverages.

As drinking habits shift from indulgent to restrained, the British pub is facing a sizeable set of challenges. But as people continue to seek out social hubs, the future of the British pub needn’t look bleak. How is a love of community serving hope to British watering holes?