The choice between an orange juice or a lime and soda for people who aren’t drinking alcohol could be about to end thanks to Seedlip – a brand that has created a range of distilled non-alcoholic spirits. As more people go ‘dry’, brands are paying more attention to their soft-drink offerings.

Big Drop Brewing Co. is catering to Britons who want the taste of booze, but without the units. It’s bringing the craft movement to the low- and no-alcohol segment of the beer market, offering those who are cutting back a spectrum of flavours so they don’t have to settle for lemonade or cola.

Between the sugar tax and changing consumer sentiment towards fizzy drinks, brands in the UK’s soft drinks sector are facing a challenge to keep people quaffing. Borrowing from the craft beer movement, Neko Jusu’s lemonade range aims to exploit the rising demand for upmarket, artisanal beverages.

Traditional recipes for classic cocktails often use egg whites to achieve a rich frothiness. But with the rise of veganism, many people are now seeking an alternative. With its all-natural line of vegan bitters and foamers, Ms. Better’s is serving up a more ethical way to concoct cocktails.