Snapchat’s ‘Friendship Report’ shows that as younger generations enjoy online communication, they are finding ways to make those interactions seem more genuine. This includes creating micro social media spaces where people feel more relaxed.

Emojis have become ubiquitous in digital communications, but their use in marketing campaigns hasn’t always been successful. Canvas8 spoke to Dr. Sara Kim, an associate professor at the University of Hong Kong, to learn how people interpret and react to brands that use these symbols.

Gen Z are consuming more media than any other generation, but the where, how, and why of what they’re watching have all changed. With online streaming platforms, bite-sized content, and programmes designed specifically for smartphones, how is the TV market pivoting to cater to Gen Z tastes?

Following in the footsteps of Bitmoji, Facebook has launched Avatars – cartoonish lookalike sticker versions of users and their various emotions. The social media company is hoping to bring people’s tendency to enjoy expressing themselves online through their digital identities to the platform.