Adrian Hoole is head of customer engagement at Proximity London. He specialises in the practical application of behavioural economics for brands, including the BBC, Lloyds Bank and Volkswagen.

Joey Bartolomeo is an editor, writer, consultant, and former executive editor of Seventeen magazine. She has more than 20 years of experience as a magazine writer and editor, covering entertainment, fashion, beauty, and fitness. She has held staff positions at Self, People, Us Weekly, Allure, Harper's Bazaar, and Condé Nast Women's Sports & Fitness (originally Condé Nast Sports for Women).

Josh is XYZ University's director of Gen Z Studies, an international keynote speaker, co-author of XYZ University's research papers 'Ready or Not – Here Comes Z' and 'Teaching Gen Z: Everything we wish schools knew about our generation and education', and he's the host of The Gen Z Podcast.

Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.