When much-loved cosmetic products are discontinued, customers with an attachment to them can feel personally aggrieved. Big brands are tapping into the wave of 90s nostalgia that has taken the beauty world by storm to reoffer iconic products as a way of building brand loyalty.

Drinks subscription company Flaviar has launched a collection of ‘half-assed’ Christmas gifts that double as a $300 annual membership to the spirit-enthusiast club. The brand’s tongue-in-cheek approach aims to appeal to consumers who appreciate the humor and playful side of luxury brands.

Behavioural sciences have been applied to advertising for nearly 50 years, but industry-wide adoption is slow. Canvas8 spoke with Richard Shotton, author of The Choice Factory, about how behavioural sciences can help advertisers to innovate their practices to meet the challenges of tomorrow.

Fenty, the designer brand envisioned by pop icon Rihanna and backed by French multinational LVMH, has launched its first collection in Paris. As young shoppers expect a higher level of inclusivity from luxury brands, the label's arrival is indicative of a changing fashion landscape.