The proliferation of plant-based meat products at restaurants and grocery stores across the US has expanded the dining options available to vegans and vegetarians – but their appeal is not limited to those following niche diets. What’s driving more and more omnivores to gorge on meat alternatives?

After 20 years in development, a new apple is hitting shelves – and it has nothing to do with tech. The Cosmic Crisp has been developed by apple-growers in Washington state to appeal to the growing number of Americans who want to reduce their food waste, with the ideal taste and extra-long shelf life.

Growing interest in plant-based diets helped the market for ‘imitation meat’ grow by 23% between 2017 and 2018, yet there’s still confusion over what’s in these products. With the majority of Americans finding product labels confusing, how are brands making alternative meats easier to digest?

Quorn Foods is experiencing a record period of sales growth, fuelled largely by a surge in popularity for vegan and ‘flexitarian’ diets. This comes as Gen Yers in particular are attempting to moderate their meat consumption, as a sense of duty for environmental issues grows among the cohort.