Beauty company Estée Lauder has launched an in-store app that uses AI to match customers with the right shade of foundation. The feature not only taps into demands for personalisation, but it also adds an experiential twist in a bid to get more shoppers through the doors.

L’Oréal is partnering with Amazon to offer its virtual make-up testing platform, ModiFace, to a wider audience. As people's use of technology shifts the online buying experience into a new era, retailers are using AI and AR to offer consumers greater personalization.

Peer reviews have empowered people to confidently order almost anything online – but would you get a new deodorant without smelling it or buy lipstick without testing the shade first-hand? Canvas8 spoke to 20 Americans to understand how they prefer to shop for beauty and grooming products.

"The Fenty Effect" has put pressure on established beauty brands to better cater to minority consumers – but true inclusivity means going beyond shade ranges. Recognizing that different types of skin require different types of care, UOMA Beauty’s products address diverse needs.