The HiMirror Mini Premium does far more than just show your reflection. With its ability to analyse a user’s skin and track changes over time, in addition to keeping tabs on when products are due to expire, the device is able to provide beauty guidance that’s tailored to the individual.

The average American woman spends $300,000 on face products over her lifetime, and in the search for the ideal foundation or eyeliner, many will seek advice online. With the Beauty Insider Community – an interactive online platform – Sephora is positioning itself as a go-to source for this info.

Supercentres are well positioned to introduce people to the latest gadgets as they shop, but how is tech adoption by brands impacting the future of retail? In the second of a two-part report, we examine how big box retailers in the US are using data to enhance the in-store experience.

Despite their love of online shopping, young Americans still see great value in supercentres, with many visiting a Target and Walmart on a weekly basis. In the first of a two-part report, we explore how big box retailers are tapping into aspirational consumerism to grab the interest of Gen Y.