With major chains closing branches and e-commerce eating into customer bases, American department stores are having to innovate to remain relevant. Neighborhood Goods is going about this by offering an ever-changing product selection, a focus on community, and complete transparency.

According to the annual American Customer Satisfaction Index survey, both brick-and-mortar and online stores are failing to meet the expectations of shoppers. People expect retailers to adopt an omnichannel strategy, with the specialisation of URL and IRL platforms becoming essential.

With so much to do and so little time, many Americans are turning to online shopping to buy their clothes – though garments are not always as expected in terms of fit or quality. Canvas8 spoke to nine Americans to understand what makes them more or less likely to return items bought online.

As social media becomes a bigger and bigger part of our life, brands are tapping into this with ‘social-first’ strategies that meet people on their beloved platforms. But as we click-til-you-drop, how are luxury labels finding their voice and appealing to people in this new landscape?