Period-proof underwear brand Thinx has launched a campaign that imagines a world where men have periods, asking: “If we all had periods, would we be more comfortable talking about them?” With menstruation still taboo in many cultures, the ad attempts to normalize periods.

Moody Month is an app and online community that helps women track and understand their hormones and moods. Going beyond ‘femtech’ and conversations around period-tracking and fertility, it offers a more holistic approach, taking into consideration factors like the weather and the moon.

The US education system is failing to teach young women and men the basics of menstruation, so brands are stepping in to fill the gap. What are period-advocacy brands and their products doing to fight the stigma and teach young women about their reproductive health?

German brand MYLILY distributes 100% organic tampons on a monthly subscription basis, with a mission to break down taboos around periods and promote female empowerment. The brand taps into a desire for natural tampon products and increased transparency around female healthcare.