Luxury travellers are being given the chance to broaden their horizons to the deep seas as a superyacht equipped with submersible boats opens its deck for vacations. The experience may satisfy HNWIs’ demand for transformative trips, letting them access remote wonders.

No longer content to just take sea-and-sun breaks or book opulent hotels, the ultra-wealthy are now after travel experiences that are transformative and serve their quest for self-actualisation. How are the shifting values of high-net-worth individuals impacting the holiday decisions they make?

What does a ‘transformational experience’ entail? How do hobbies and passions fit into travel plans? And will climate concerns make sustainable trips the norm? In this part of the 2020 Expert Outlook, we speak to three experts about how personal values are influencing leisure and travel choices.

Nearly three-quarters (73%) of luxury holidayers are passionate about travelling compared to over half (55%) of the general population, according to a YouGov poll. This passion is pushing the popularity of eco-tourism, voluntourism and glamping as people want more meaningful experiences.