A culture of fast dating that relies on instant attraction and split-second decisions is leading to severe swipe fatigue. In its place, people are looking for more personalised dating experiences and meaningful IRL interactions. Can London-based CLiKD appeal to shifting dating behaviours?

Whether on the search for a hook-up or something longer-lasting, digital dating platforms have become the first port of call for many singletons. Canvas8 spoke to three experts to learn more about the modern romance landscape and to find out whether apps have killed the long-term relationship.

In the face of dating apathy, there’s a wariness around mindless swiping that prioritises looks over personality. OkCupid’s ‘Ask Yourself’ campaign taps into this feeling and looks to meet demands for authenticity by spotlighting the most important traits daters look for in partners.

Rather than trying to sex up the online dating scene, Hinge has released a funny and self-aware ad where its mascot dies every time a match is made. By acknowledging and offering a lighthearted response to online dating apathy, the brand demonstrates that it has its users' best interests at heart.