Food labels with information about the ‘exercise calories’ contained within them could help people make healthier food choices, according to a study by Loughborough University. Researchers suggest that concrete information about energy expenditure could help by making calories seem more real.

More than ten million Britons are underserved by healthy and affordable food outlets. They live in what are known as food deserts, whether in housing estates or rural areas, and socioeconomic factors mean it’s the poorest that are hit the worst. How can brands better cater to these areas?

Emphasizing a food’s flavor instead of its health benefits makes it more ‘craveworthy’ and appealing to Americans, a study has revealed. Despite the popularity of ‘diet’ and superfoods, promises of tasty flavors are more likely to positively influence people’s decisions.

From ‘drunk yoga’ to ‘no-shower happy hour’, fitness and indulgence no longer have to be separate entities. Exercising is not enough – people want to create a social event out of their workouts. With more choice than ever when it comes to fitness, what are the factors driving this Gen Y-led trend?