The commercialisation of Pride Month has resulted in many businesses being called out for ‘rainbow-washing’ their products and marketing solely to boost profits. Canvas8 spoke to three experts to discover how brands can better support the LGBTQ community and authentically promote inclusivity.

For Pride Month, Budweiser launches special edition packaging for its beers, featuring LGBTQ flags. The campaign has been accused of ‘rainbow washing’, disappointing those who expect brands to embody their true values rather than using social causes as a shortcut to increased sales.

Trans and non-binary people are not solely defined by their gender identity, yet media outlets rarely depict these individuals in everyday situations. Through the Gender Spectrum Collection, Broadly is using stock images to reflect these diverse communities and break harmful stereotypes.

Despite moves towards inclusion and inclusivity, LGBTQ individuals are often underrepresented and underserved. Looking to shed better light on these communities, the next UK census, which will take place in 2021, will look to better represent different sexual orientations and gender identities.