Sustainable shopping often feels rewarding - and the emotion can be a great pick-me-up. A study has revealed that using green products gives people a warm ‘glow’ of enjoyment, revealing an emotional dimension to eco-friendly shopping which proves that it really does feel good to go green.

While many brands strive to be carbon-neutral, Air Company has gone a step further by introducing a vodka that removes CO2 from the atmosphere. As people become increasingly aware of their carbon footprint, eco-friendly products are emerging that address concerns beyond just plastic.

Retailers’ sustainability initiatives show that shoppers don’t just want cheap, fast fashion – ethical and eco-savvy values are important too. But are visibly mended sweaters and ‘sneaker cleaning’ services just an updated version of the ‘It bag’, or are people ready to adopt low-impact lifestyles?

As fast fashion begins to fall out of favour due to mounting ethical and environmental concerns, the market for second-hand clothing is surging. But how exactly can buying pre-loved apparel help people live more sustainably? And what other factors are fuelling the resale segment?