While most people consider the ability to return any purchase a consumer right, the rise of ‘serial returning’ is becoming a problem for many retailers. Canvas8 spoke to Dr. Jason Sit, a marketing lecturer at the University of Portsmouth, to understand the drivers behind this phenomenon.

The Love Not Landfill campaign has opened a second-hand clothing pop-up in London in collaboration with Depop. By bringing a tactile element to the ‘online’ shopping experience, the initiative aims to dissuade people from returning clothes and taps into the desire to reduce fast fashion waste.

With so much to do and so little time, many Americans are turning to online shopping to buy their clothes – though garments are not always as expected in terms of fit or quality. Canvas8 spoke to nine Americans to understand what makes them more or less likely to return items bought online.

Online marketplace MyVerte has launched to allow e-commerce brands to rate shoppers on a scale of one to five, based on their return behavior. As this group of shoppers put retailers under increasing pressure, tools like MyVerte make it possible to punish and even ban serial returners.