Social media platforms have enabled fans to feel closer to their idols than ever. By managing direct messages with a mass audience, LA-based Community helps celebrities dodge call-out culture and satisfy an increasing demand for genuine communication through direct text messaging.

As carmakers increasingly explore how tech can facilitate more seamless interactions, Audi has announced a WhatsApp concierge service aimed at making the transition to EVs easier. It’s offering a personalised experience on a familiar interface in a bid to make the service as convenient as possible.

Bucking the delivery trend in India, platforms like WhatsApp are allowing for local culinary marketplaces to flourish. Neighbourhood group chats offer convenient, home-cooked meals, catering to the fact that people desire authentic and convenient food when dining.

Cheap handsets and low mobile data costs have helped India become WhatsApp’s biggest market, boasting more than 200 million active users. Yet while many use it simply to message loved ones or colleagues, group chats are proving to be fertile ground for political content and ‘fake news’.